Nuts and Bolts Books

Table of Contents from The Street-Smart Restaurant Development Handbook by James M. T. Chao

TABLE OF CONTENTS

INTRODUCTION

PURPOSE OF WRITING THIS "HANDBOOK" AND HOPES FOR THE READERS. AUTHOR'S AND ASSOCIATES' BACKGROUND, EDUCATION, EXPERIENCES CERTIFICATIONS AND PROFESSIONAL STATUS. (pages 7-12)

CHAPTER 1

SCHEDULING, TIMING AND PLANNING. (pages 13-26)

CHAPTER 2

MARKET ANALYSIS FOR BUSINESS PLAN AND SITE LOCATION. DEMOGRAPHIC ANALYSIS FOR TARGETING CUSTOMER PROFILE. COMPETITION ANALYSIS. TRADE AREA EVALUATION FOR APPROPRIATE LOCATION (S). PERTINENT TRAFFIC COUNT ANALYSIS. (pages 27-43)

CHAPTER 3

SELECTING AND WORKING WITH YOUR REAL ESTATE BROKER/AGENT. REAL ESTATE SELECTION. DETERMINING ACCEPTABLE RENT/PURCHASE PRICE RANGES. LEASE / PURCHASE NEGOTIATION. STRUCTURING THE TERMS, OPTIONS, COSTS. (pages 44-56)

CHAPTER 4

SELECTING AND WORKING WITH YOUR ARCHITECT/DESIGNER AND DEVELOPING YOUR DES1GN FOR YOUR RESTAURANT. EXPERIENCE OF THE ARCHITECT/DESIGNER. UNDERSTANDING OF YOUR BUSINESS OBJECTIVES BY THE ARCHITECT/DESIGNER TO MAXIMIZE YOUR PROFIT. DEVELOPING THE APPROPRIATE DESIGN TO HELP YOUR BOTTOM LINE (FLOOR PLAN, EXTERIOR DESIGN, INTERIOR DESIGN, DECOR, FURNITURE, FIXTURES AND EQUIPMENT). (pages 57-76)

CHAPTER 5

WORKING WITH YOUR KITCHEN DESIGNER. PROS AND CONS OF NEW AND/OR USED EQUIPMENT. PURCHASING/NEGOTIATIONS FOR NEW AND/OR USED EQUIPMENT. (pages 77-92)

CHAPTER 6

WORKING WITH THE GOVERNMENTAL AND UTILITY AGENCIES. INITIATING CONTACT AND DEVELOPING RELATIONSHIPS. PREPARING SUBMITTALS TO GOVERNMENTAL AGENCIES. CRITICAL ITEMS TO MINIMIZE COSTS AND DELAYS. (pages 93-114)

CHAPTER 7

SELECTING THE RIGHT GENERAL CONTRACTOR. EXPERIENCE OF THE GENERAL CONTRACTORS. BIDDING VS. NEGOTIATING THE PROJECT. LEGAL ADVISE AND INSURANCE. SETTING THE R1GHT TIME SCHEDULE FOR CONSTRUCTION. VALUES OF BONUS AND PENALTY FOR MEETING OR NOT MEETING CONSTRUCTION TIME FRAME. (pages 115-130)

CHAPTER 8

DETERMINING THE RIGHT WAYS TO PRESERVE YOUR INVESTMENT 1N YOUR BUILDING, FURNITURE, FIXTURES AND EQUIPMENT. DESIGNING FOR LOW MAINTENANCE. PREVENTING DISASTERS THROUGH GOOD DESIGN. ENERGY CONSERVATION, FUNCTIONAL REQUIREMENT AND DECOR AMBIENCE. MAINTENANCE PLAN AND MAINTENANCE CHECKLIST. (pages 131-159)

CHAPTER 9

DEVELOPING THE RIGHT MARKETING STRATEGY. 12 MONTH MARKETING PLAN. SETTING THE MARKETING BUDGET. GRAND OPENING VS. NO GRAND OPENING. (SOFT OPENING). SCHEDULING AND TYPE OF INITIAL MARKETING. FREQUENCIES OF MARKETING CAMPAIGNS. PULLING TOGETHER YOUR MARKETING PLAN AND GETTING STARTED. (pages 160-175)

CHAPTER 10

DEVELOPING THE RIGHT OPERATION CONTROL SYSTEM: MANAGING PEOPLE, MONEY, AND INVENTORY. SYSTEM OF GUIDELINES FOR MANAGING EMPLOYEES: INTERVIEWING HIRING TRAINING SUPERVISION COMPENSATION COMMUNICATION PERFORMANCE EVALUATION PROMOTION TERMINATION EXAMPLE HELP WANTED ADS. CHECKLISTS FOR CONDUCTING EMPLOYEE INTERVIEWS. (pages 176-211)

CHAPTER 11

COUNT DOWN CHECKLISTS: 90 DAY , 60 DAYS, 30 DAYS. (pages 212-221)

CHAPTER 12

SUMMATION AND A FEW FINAL REMARKS. (pages 222-224)